CASE 01 · WEBSITE · 2026
ABOUT THE PROJECT
All Smiles is a website for Zhivi s ulybkoy, a kids’ dental clinic in Cheboksary, Russia. The goal: turn parents’ fear of the dentist into a calm booking — show sedation treatment, prices and doctors so a parent is ready to call after a single visit to the site.
Zhivi s ulybkoy kids’ dental clinic, Cheboksary
client
Web design & build
role
5 days, AI-assisted · 2026
timeline
UX/UI, responsive, Tilda
services
CHALLENGE
The clinic’s old site read like a price list: sedation treatment was hidden, prices lived in a PDF, and the doctors were invisible. Parents didn’t realise treatment could be tear-free and left before booking. The clinic needed a site that calms anxiety and leads to a booking.
No trust
Unclear if sedation is safe
Prices in the fog
A price list with no context
Hard to use on mobile
82% of traffic is mobile
SOLUTION
A soft green palette, large type and real photos. The home page answers three questions: is it safe, what does it cost, who does the treatment. A “Before / After” block shows how sedation treatment goes, while prices and doctors sit on the same screen — no extra clicks.
Reviewed 5 competitor sites and parent reviews. The main question: “will it hurt?” AI condensed the findings into one brief.
Built 15 blocks in the order of a parent’s worries: safety, price, doctors, booking. Figma prototype in 6 hours.
Desktop and mobile versions, soft palette, real photos. AI proposed options; every screen was refined by hand.
Tilda build, booking forms, analytics. Handed over to the clinic with instructions.
AI takes the routine: copy, concepts and first visual options are ready in hours, not weeks. Taste, final visuals and polish stay manual.
SCREEN 01
↳ Why us · desktop
SCREEN 02
↳ Doctors · desktop
SCREEN 03
↳ Before / After · desktop
SCREEN 04
↳ Home · mobile
SCREEN 05
↳ Why us · mobile
SCREEN 06
↳ Before / After · mobile
DEVELOPMENT
×2
5 days instead of the usual 10
LEADS
+64%
more online bookings in the first 3 months
BOUNCES
−41%
drop in home-page bounce rate
CONVERSION
5.8%
of visitors book (was 2.3%)
* Figures for the 3 months after launch, from the clinic’s analytics.
