CASE 02 · WEBSITE · 2026
ABOUT THE PROJECT
forma.lab is a digital dental lab from Moscow: E.max, zirconia, custom abutments and All in X. Dentists found it only on Instagram. The goal: a site that shows the work and prices and brings dentists to a trial case.
forma.lab, dental lab, Moscow
client
Web design & build
role
5 days, AI-assisted · 2026
timeline
UX/UI, responsive, build
services
CHALLENGE
Dentists choose a technician by work and trust, but the lab only had Instagram and Telegram chats. The site had to show materials and technologies, state prices and give a simple path to a trial case — no calls, no sign-ups.
Low trust
Work visible only on Instagram
Prices hidden
Price list sent on request
Hard to start
Unclear how to begin
SOLUTION
A dark background puts the materials first: crowns, abutments and All in X shown large, as under a loupe. The price list is open, and a trial-case request sits on every page.
Reviewed 8 lab and clinic websites. Takeaway: dentists want materials, prices and a trial case, not pretty words. AI gathered the references and a structure draft.
Laid out the content across 6 pages: home, All in X, prices, for doctors, about, contacts. Figma prototype in 6 hours.
Dark theme, pink-orange gradient, large photos of the work. AI proposed grid and caption options; final polish done by hand.
Build in Tilda, a request form posting to Telegram, analytics and mobile checks. Live in production within a day.
AI takes the routine: copy, concepts and first visual options are ready in hours, not weeks. Taste, final visuals and polish stay manual.
SCREEN 01
↳ Home · desktop
SCREEN 02
↳ All in X · desktop
SCREEN 03
↳ Prices · desktop
SCREEN 04
↳ Home · mobile
SCREEN 05
↳ Prices · mobile
SCREEN 06
↳ All in X · mobile
DEVELOPMENT
×3
5 days instead of the usual 15
LEADS
27
trial-case requests in the first month
PRICE LIST
71%
of visitors opened the prices page
CONVERSION
6.8%
of visitors submit a request (niche average ≈ 2%)
* Figures for the first month after launch, from the studio’s analytics.
